Primary production in agriculture and forestry represents an essential part of the European circular bioeconomy. However, the involvement of primary producers in the circular bio-based economy is still limited, and the benefits are in most cases not fairly distributed along the value chain, to the disadvantage of primary producers.
Fair and sustainable business models that create opportunities for rural entrepreneurship and develop new forms of successful rural business are therefore needed.C4B business models will be designed to balance the share of power and profits across novel bio-based value chains to accelerate the development of rural communities and their economic viability and enhance the cooperation among farmers, foresters and industry.
